haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 465-474 / 556
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465.
Measuring joint advertising effects in multiproduct firms.
Journal of Advertising Research
1981 : FEB, VOL. 21:1, p. 65-69
 1981 Jagpal, H. S.
466.
The interaction between comparative advertising and copy claim variation.
Journal of Marketing Research
1981 : MAY, VOL. 18:2, p. 175-186
 1981 Swinyard, W. R.
467.
Response to commercials as a function of program context.
Journal of Advertising Research
1981 : APR, VOL. 21:2, p. 59-65
 1981 Soldow, G. F.
Principe, V.
468.
A consumer welfare standard for FTC case selection.
Business Topics
1981 : WINTER, VOL. 29:1, p. 58-64
 1981 Baysinger, B. D.
Lamb, C. W. Jr.
469.
How Sperry made people listen. !Sperry Rand Corp.
International Management
1981 : FEB, VOL. 36:2, p. 20-21, 23
 1981
470.
Quantitative analysis of visual perception of printed advertisements.
Journal of Advertising Research
1980 : DEC, VOL. 20:6, p. 41-48
 1980 Hornik, J.
471.
Attribution theory and advertising effectiveness.
Journal of Consumer Research
1980 : DEC, VOL. 7:3, p. 219-224
 1980 Sparkman, R. M. Jr.
Locander, W. B.
472.
Advertising wearout.
Journal of Advertising Research
1980 : OCT, VOL. 20:5, p. 13-18
 1980 Axelrod, J.N.
473.
How advertising works: a planning model.
Journal of Advertising Research
1980 : OCT, VOL. 20:5, p. 27-33
 1980 Vaughn, R.
474.
Analysis of advertising inquiries.
Journal of Advertising Research
1980 : OCT, VOL. 20:5, p. 37-39
 1980 Schweiger, G.C.
Hruschka, H.
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