haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 468-477 / 556
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468.
A consumer welfare standard for FTC case selection.
Business Topics
1981 : WINTER, VOL. 29:1, p. 58-64
 1981 Baysinger, B. D.
Lamb, C. W. Jr.
469.
How Sperry made people listen. !Sperry Rand Corp.
International Management
1981 : FEB, VOL. 36:2, p. 20-21, 23
 1981
470.
Quantitative analysis of visual perception of printed advertisements.
Journal of Advertising Research
1980 : DEC, VOL. 20:6, p. 41-48
 1980 Hornik, J.
471.
Attribution theory and advertising effectiveness.
Journal of Consumer Research
1980 : DEC, VOL. 7:3, p. 219-224
 1980 Sparkman, R. M. Jr.
Locander, W. B.
472.
Advertising wearout.
Journal of Advertising Research
1980 : OCT, VOL. 20:5, p. 13-18
 1980 Axelrod, J.N.
473.
How advertising works: a planning model.
Journal of Advertising Research
1980 : OCT, VOL. 20:5, p. 27-33
 1980 Vaughn, R.
474.
Analysis of advertising inquiries.
Journal of Advertising Research
1980 : OCT, VOL. 20:5, p. 37-39
 1980 Schweiger, G.C.
Hruschka, H.
475.
Sales response to advertising of eight Australian products.
Journal of Advertising Research
1980 : OCT, VOL. 20:5, p. 59-64
 1980 Matwally, M.M.
476.
Cumulative effects of advertising privacy.
Journal of Advertising Research
1980 : OCT, VOL. 20:5, p. 43:48
 1980 Houston, F.S.
477.
Advertising self-regulation: an evaluation.
Business Topics
1980 : SUMMER, VOL. 28:3, p. 55-63
 1980 Barbera, P. A. la
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