haku: @indexterm MARKETING THEORY / yhteensä: 244
viitteet: 47-56 / 244
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47.
Timews square, Disneyphobia, HegeMickey, the Ricky Principle, and the downside of the entertainment economy: it's fun-dumb-mental
Marketing Theory
2001 : VOL 1:2, p. 139-163
 2001 Holbrook, M.B.
48.
Special Section 2001: A Marketing Odyssey
Marketing Science
2001 : VOL. 20:4, p. 331-336
 2001 Steckel, J. H.
Brody, E.
49.
Methodological and Practical Implications of the Delphi Technique in Marketing Decision-Making: A Re- Assessment
Marketing Review
2001 : SUMMER, VOL. 1:4, p. 487-504
 2001 Story, V.
50.
Marketing to Children: A Guide for Students and Practitioners - Part 1
Marketing Review
2001 : SUMMER, VOL. 1:4, p. 473-486
 2001 Cowell, P.
51.
Writing Up and Getting Published
Marketing Review
2001 : SUMMER, VOL. 1:4, p. 441-472
 2001 Baker, M. J.
52.
Customer Lifetime Value and Marketing Strategy: How to Forge the Link
Marketing Review
2001 : SUMMER, VOL. 1:4, p. 427-440
 2001 Sargeant, A.
53.
Essentially a Matter of Consistency: Integrated Marketing Communications
Marketing Review
2001 : SUMMER, VOL. 1:4, p. 409-426
 2001 Fill, C.
54.
Always Historicize! Researching marketing history in a post-historical epoch
Marketing Theory
2001 : VOL. 1:1, p. 49-89
 2001 Brown, S.
Hirshman, E. C.
Maclaran, P.
55.
Torment Your Customers (They'll Love It)
Harvard Business Review
2001 : OCT, VOL. 79:9, p. 82-91
 2001 Brown, S.
56.
The Influence of Western Concepts on Russian Marketing Theory
British Journal of Management
2001 : VOL. 12, p. 149-157
 2001 Jacobs, E. M.
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