haku: @indexterm advertising expenditure / yhteensä: 112
viitteet: 47-56 / 112
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
47.
Ad spending: maintaining market share.
Harvard Business Review
1990 : JAN-FEB, VOL. 68:1, p. 38-42
 1990 Jones, J. P.
48.
Money talks: Perceived advertising expense and expected product quality.
Journal of Consumer Research
1989 : DEC, VOL. 16:3, p. 344-353
 1989 Kirmani, A.
Wright, P.
49.
Advertising practices in Northern Europe.
European Journal of Marketing
1989 : VOL. 23:3, p. 17-28
 1989 Keown, C. F.
50.
The information in discretionary outlays : advertising, research and development.
Accounting Review
1989 : JAN, VOL. 64:1, p. 108-124
 1989 Bublitz, B.
Ettredge, M.
51.
How much should be spent for advertising brand.
Journal of Advertising Research
1989 : APR-MAY, VOL. 29:2, p. 24-28, 29-34
 1989 Zufryden, F. S.
52.
Gin
Market Research Great Britain
1988 : DEC, VOL. 29, p.33-38
 1988
53.
When does lag structure really matter...indeed?
Management Science
1988 : JUL, VOL. 34:7, p. 909-918
 1988 Bultez, A.
Naert, P.
54.
Defensive marketing strategy by customer complaint management.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 337-346
 1987 Fornell, C.
Wernerfelt, B.
55.
The marketing budgeting process : marketing management implications.
Journal of Marketing
1987 : OCT, VOL. 51:4, p. 45-59
 1987 Piercy, N. F.
56.
The optimization of advertising budgets in the context of competitors' campaigns.
European Research
1987 : NOV, VOL. 15:4, p. 232-241
 1987 Weihs, E.
« edellinen sivu | seuraava sivu »
SCIMA