haku: @journal_id 794 / yhteensä: 218
viitteet: 47-56 / 218
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 otsikkovuositekijä
47.
When Bad Things Happen to the Endorsers of Good Products
Marketing Letters
2001 : VOL. 12:1, p. 13-23
 2001 Louie, T. A.
Kulik, R. L.
Jacobson, R.
48.
Always Leave Home without It: A Further Investigation of the Credit-Card Effect on Willingness to Pay
Marketing Letters
2001 : VOL. 12:1, p. 5-12
 2001 Prelect, D.
Simester, D.
49.
Preliminary Metric Investigations into the Nature of the "Postmodern Consumer"
Marketing Letters
2001 : VOL. 12:2, p. 189-203
 2001 Firat, A. F.
Shultz, C. J. II
50.
Hypotheses in Marketing Science: Literature Review and Publication Audit
Marketing Letters
2001 : VOL. 12:2, p. 171-188
 2001 Armstrong, J. S.
Brodie, R. J.
Parsons, A. G.
51.
Meta-analysis in marketing when studies contain multiple measurements
Marketing Letters
2001 : VOL. 12:2, p. 157-170
 2001 Bijmolt, T. H. A.
Pieters, R. G. M.
52.
Framing Effects in Risk Perceptions of AIDS
Marketing Letters
2001 : VOL. 12:2, p. 145-156
 2001 Raghubir, P.
Menon, G.
53.
Does Greater Amount of Information Always Bolster Attitudinal Resistance?
Marketing Letters
2001 : VOL. 12:2, p. 131-144
 2001 Muthukrishnan, A. V.
Pham, M. T.
Mungale, A.
54.
Cumulative Discrete Choice
Marketing Letters
2001 : VOL. 12:2, p. 119-130
 2001 Gilboa, I.
Pazgal, A.
55.
Experts and amateurs: the role of experience in Internet auctions
Marketing Letters
2000 : NOV, VOL. 11:4, p. 363-374
 2000 Wilcox, R.
56.
Survey accuracy as a function of usage rate
Marketing Letters
2000 : NOV, VOL. 11:4, p. 335-348
 2000 Hu, M.
Toh, R.
Lee, E.
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