haku: @indexterm Brands / yhteensä: 1643
viitteet: 473-482 / 1643
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 otsikkovuositekijä
473.
The six conventions of corporate branding
European Journal of Marketing
2003 : VOL. 37:7-8, p. 998-1016
 2003 Knox, S.
Bickerton, D.
474.
Commentary: corporate brands: What are they? What of them?
European Journal of Marketing
2003 : VOL. 37:7-8, p. 972-997
 2003 Balmer, J. M. T.
Gray, E. R.
475.
Entrepreneurship and leadership in marketing the arts
International Journal of Arts Management
2003 : FALL, VOL. 6:1, p. 30-39
 2003 Colbert, F.
476.
Determinanten der Wirkung von Online-Markenkommunikation
Marketing: Zeitschrift für Forschung und Praxis
2003 : VOL. 25:4, p. 227-241
 2003 Bauer, H.H.
Mäder, R.
Fischer, C.
477.
The Internet as information minefield. An analysis of the source and content of brand information yielded by net searches
Journal of Business Research
2003 : NOV, VOL. 56:11, Special issue, p. 907-914
 2003 Ward, J.C.
Ostrom, A.L.
478.
Branding in Developing Markets
Business Horizons
2003 : MAY-JUN, VOL. 46:3, p. 49-60
 2003 Keller, K. L.
Moorthi, Y. L. R.
479.
The Effects of Customer Service, Branding, and Price on the Perceived Value of Local Telephone Service
Journal of Business Research
2003 : MAR, VOL. 56:3, p. 201-214
 2003 Ralston, R. W.
480.
The Use of Metaphor in the Exploration
Journal of Marketing Management
2003 : FEB, VOL. 19:1-2, p. 45-72
 2003 Davies, G.
Chun, R.
481.
Brand Salience and Customer Defection in Subscription Market
Journal of Marketing Management
2003 : FEB, VOL. 19:1-2, p. 25-44
 2003 Romaniuk, J.
Sharp, B.
482.
The hidden dragons
Harvard Business Review
2003 : OCT, VOL. 81:10, p. 92-99
 2003 Zeng, M.
Williamson, P.J.
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