haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 477-486 / 556
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477.
Advertising self-regulation: an evaluation.
Business Topics
1980 : SUMMER, VOL. 28:3, p. 55-63
 1980 Barbera, P. A. la
478.
Factors determining interindustry differences in advertising intensity: Canadian manufacturing.
Quarterly Review of Economics and Business
1980 : AUTUMN, VOL. 20:3, p. 60-76
 1980 Gupta, V. K.
479.
From versus content in predicting starch scores.
Journal of Advertising Research
1980 : AUG, VOL. 20:4, p. 53-62
 1980 Holbrook, M. B.
Lehmann, D. R.
480.
The shape of the advertising response function.
Journal of Advertising Research
1980 : AUG, VOL. 20:4, p. 11-28
 1980 Simon, J. L.
Arndt, J.
481.
Testing cumulative advertising effects: a comment on methodology.
Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 371-378
 1980 Weiss, D. L.
Windal, P. M.
482.
The effectiveness of industrial print advertisements across product categories.
Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 294-306
 1980 Hanssens, D. M.
Weitz, B. A.
483.
Analysis of advertising experiments.
Journal of Advertising Research
1980 : JUN, VOL. 20:3, p. 25-31
 1980 Winer, R. S.
484.
Cost per reader of industrial ads.
Journal of Advertising Research
1980 : JUN, VOL. 20:3, p. 51-54
 1980 Pollman, A. W.
McBain, M. L.
485.
Designing persuasive communication campaigns: a multimessage communication model.
Journal of Consumer Research
1980 : JUN, VOL. 7:1, p. 67-77
 1980 Danes, J. E.
Hunter, J. E.
486.
So könnten auch Sie - Btx - nutzen.
Marketing Journal
1980 : VOL. 13:4, p. 365-366, 368
 1980 Schneider, B. E.
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