haku: @journal_id 58 / yhteensä: 815
viitteet: 48-57 / 815
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48.
Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 70-90
 2002 Holt, D. B.
49.
Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 39-56
 2002 Sengupta, J.
Johar, G. V.
50.
An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 5-19
 2002 Pechmann, C.
Knight, S. J.
51.
Reexamination and Extension of Kleine, Kleine, and Kernan's Social Identity Model of Mundane Consumption: The Mediating Role of the Appraisal Process
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 659-669
 2002 Laverie, D. A.
Kleine, R. E. III
Kleine, S. S.
52.
Counterfactual Thinking and Advertising Responses
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 650-658
 2002 Krishnamurthy, P.
Sivaraman, A.
53.
Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 618-635
 2002 Meyvis, T.
Janiszewski, C.
54.
Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes in a Memory-Based Brand Choice Task
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 603-617
 2002 Shapiro, S.
Spence, M. T.
55.
Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 589-602
 2002 Mothersbaugh, D. L.
Huhmann, B. A.
Franke, G. R.
56.
Automatic Construction and Use of Contextual Information for Product and Price Evaluations
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 572-588
 2002 Adaval, R.
Monroe, K. B.
57.
Consumer Value Systems in the Age of Postmodern Fragmentation: The Case of the Natural Health Microculture
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 550-571
 2002 Thompson, C. J.
Troester, M.
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