haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 481-490 / 556
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481.
Testing cumulative advertising effects: a comment on methodology.
Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 371-378
 1980 Weiss, D. L.
Windal, P. M.
482.
The effectiveness of industrial print advertisements across product categories.
Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 294-306
 1980 Hanssens, D. M.
Weitz, B. A.
483.
Analysis of advertising experiments.
Journal of Advertising Research
1980 : JUN, VOL. 20:3, p. 25-31
 1980 Winer, R. S.
484.
Cost per reader of industrial ads.
Journal of Advertising Research
1980 : JUN, VOL. 20:3, p. 51-54
 1980 Pollman, A. W.
McBain, M. L.
485.
Designing persuasive communication campaigns: a multimessage communication model.
Journal of Consumer Research
1980 : JUN, VOL. 7:1, p. 67-77
 1980 Danes, J. E.
Hunter, J. E.
486.
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Marketing Journal
1980 : VOL. 13:4, p. 365-366, 368
 1980 Schneider, B. E.
487.
Controle de l'efficacite publicitaire: l'attitude des annonceurs francais.
Revue Francaise de Gestion
1980 : MAR-APR, 25, p. 44-54
 1980 Helfer, J.-P.
488.
A second look at children and the advertising of premiums.
Journal of Consumer Research
1980 : MAR, VOL. 6:4, p. 414-420
 1980 Heslop, L. A.
Ryans, A. B.
489.
A longitudinal model to decompose the effects of an advertising stimulus on family consumption.
Management Science
1980 : JAN, VOL. 26:1, p. 78-85
 1980 Winer, R. S.
490.
Television commercial wearout: an information processing view.
Journal of Marketing Research
1980 : MAY, VOL. 17:2, p. 173-186
 1980 Calder, B. J.
Sternthal, B.
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