haku: @indexterm Brands / yhteensä: 1643
viitteet: 485-494 / 1643
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485.
Bestimmungsfaktoren des Markentransfererfolges
Zeitschrift für Betriebswirtschaft
2003 : OCT, VOL 73:10, p. 1077-1102
 2003 Sattler, H.
Völckner, F.
486.
Social facts and ethical hardware : Ethics in the value proposition
Journal of communication management
2003 : VOL. 8:1: p. 68-82
 2003 Spickett-Jones, J.
Kitchen, P.
Reast, J.
487.
From genericide to viral marketing: on 'brand'
Language & Communication
2003 : JUL/OCT, VOL. 23:3-4, p. 331-357
 2003 Moore, R.E.
488.
Implementing corporate responsibility - the Chiquita case
Journal of Business Ethics
2003 : MAY I and II, VOL. 44:2-3, p. 247-260
 2003 Werre, M.
489.
Managing brand in the new stakeholder environment
Journal of Business Ethics
2003 : MAY I and II, VOL. 44:2-3, p. 235-246
 2003 Maio, E.
490.
"Brought to you by brand A and brand B": Investigating multiple sponsors' influence on consumers' attitudes toward sponsored events
Journal of Advertising
2003 : VOL. 32:3, p. 19-30
 2003 Ruth, J.A.
Simonin, B.L.
491.
The relation between brand-name linguistic characteristics and brand-name memory
Journal of Advertising
2003 : VOL. 32:3, p. 7-17
 2003 Lowrey, T.M.
Shrum, L.J.
Dubitsky, T.M.
492.
Brand equity in cooperative business relationships : exploring the development of a conceptual model
Marketing Theory
2003 : MAR, VOL. 3:1, p. 37-57
 2003 Durme, J. Van
Brodie, R.J.
Redmore, D.
493.
The use of domain names in e-branding by the world's top brands
Electronic markets
2003 : VOL. 13:3, p. 222-232
 2003 Murphy, J.
Raffa, L.
Mizerski, R.
494.
The impact of visiting a brand Website on brand personality
Electronic markets
2003 : VOL. 13:3, p. 210-221
 2003 Müller, B.
Chandon, J-L.
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