haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 488-497 / 556
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488.
A second look at children and the advertising of premiums.
Journal of Consumer Research
1980 : MAR, VOL. 6:4, p. 414-420
 1980 Heslop, L. A.
Ryans, A. B.
489.
A longitudinal model to decompose the effects of an advertising stimulus on family consumption.
Management Science
1980 : JAN, VOL. 26:1, p. 78-85
 1980 Winer, R. S.
490.
Television commercial wearout: an information processing view.
Journal of Marketing Research
1980 : MAY, VOL. 17:2, p. 173-186
 1980 Calder, B. J.
Sternthal, B.
491.
La mesure de l'efficacite dans la presse industrielle.
Revue Francaise du Marketing
1980 : APR-JUN, 81, p. 83-92
 1980 Kreweras, C.
492.
The effectiveness of shopper guides.
Journal of Advertising Research
1980 : APR, VOL. 20:2, p. 17-24
 1980 White, K. R.
Anzalone, C. T.
Barbour, D.
493.
Experimentation and budgeting in advertising: an adaptive control approach.
Operations Research
1980 : MAR-APR, VOL. 28:2, p. 321-347
 1980 Pekelman, D.
Tse, E.
494.
Why ad experiments fail.
Journal of Advertising Research
1980 : FEB, VOL. 20:1, p. 53-58
 1980 Oherlihy, C.
495.
Plan for more productive advertising.
Harvard Business Review
1980 : MAR-APR, VOL. 58:2, p. 130-136
 1980 McNiven, M. A.
496.
On consumer- versus firm-level analysis of advertising effectiveness: implications for model building.
Decision Sciences
1979 : OCT, VOL. 10:4, p. 547-561
 1979 Winer, R. S.
497.
Childrens' receptivity to proprietary medicine advertising.
Journal of Consumer Research
1979 : DEC, VOL. 6:3, p. 247-255
 1979 Robertson, T. S.
Rossitier, J. R.
Gleason, T. C.
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