haku: @indexterm Brands / yhteensä: 1643
viitteet: 489-498 / 1643
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
489.
Managing brand in the new stakeholder environment
Journal of Business Ethics
2003 : MAY I and II, VOL. 44:2-3, p. 235-246
 2003 Maio, E.
490.
"Brought to you by brand A and brand B": Investigating multiple sponsors' influence on consumers' attitudes toward sponsored events
Journal of Advertising
2003 : VOL. 32:3, p. 19-30
 2003 Ruth, J.A.
Simonin, B.L.
491.
The relation between brand-name linguistic characteristics and brand-name memory
Journal of Advertising
2003 : VOL. 32:3, p. 7-17
 2003 Lowrey, T.M.
Shrum, L.J.
Dubitsky, T.M.
492.
Brand equity in cooperative business relationships : exploring the development of a conceptual model
Marketing Theory
2003 : MAR, VOL. 3:1, p. 37-57
 2003 Durme, J. Van
Brodie, R.J.
Redmore, D.
493.
The use of domain names in e-branding by the world's top brands
Electronic markets
2003 : VOL. 13:3, p. 222-232
 2003 Murphy, J.
Raffa, L.
Mizerski, R.
494.
The impact of visiting a brand Website on brand personality
Electronic markets
2003 : VOL. 13:3, p. 210-221
 2003 Müller, B.
Chandon, J-L.
495.
Preface to the Special Section on e-branding
Electronic markets
2003 : VOL. 13:3, p. 194-195
 2003 Herrmann, A.
Johnson, E.J.
496.
Markenpersonlichkeit als Determinante von Markenloyalitat
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
2003 : DEC, VOL. 54:8, p. 687-709
 2003 Bauer, H. H.
Mader, R.
Huber, F.
497.
Market sanctions, monitoring and vertical coordination within retailer-manufacturer relationships: the case or retail brand suppliers
European Journal of Marketing
2003 : VOL. 37:5-6, p. 668-689
 2003 Collins, A.
Burt, S.
498.
Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism
International Journal of Advertising
2003 : VOL. 22:2, p. 203-226
 2003 Supphellen, M.
Gronhaug, K.
« edellinen sivu | seuraava sivu »
SCIMA