haku: @indexterm international marketing / yhteensä: 640
viitteet: 49-58 / 640
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49.
International marketing managers' cultural sensitivity: relevance, training requrements and a pragmatic training concept
International Business Review
2001 : DEC, VOL. 10:6, p. 597-614
 2001 Holzmüller, H.H.
Stöttinger, B.
50.
Instituting the Marketing Concept in a Multinational Setting the Role of National Culture
Journal of the Academy of Marketing Science
2001 : SUMMER, VOL. 29:3, p. 255-275
 2001 Nakata, C.
Sivakumar, K.
51.
Diluting Negative Country of Origin Stereotypes: A Social Stereotype Approach
Journal of Marketing Management
2001 : FEB, VOL. 17:1-2, p. 105-136
 2001 Lotz, S. L.
Hu, M. Y.
52.
Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia
European Journal of Marketing
2001 : VOL. 35:3-4, p. 414-427
 2001 Melewar, T. C.
Sounders, J.
Balmer, J. M. T.
53.
Strategien im internationalen Verlagsmarketing
Betriebswirtschaft
2001 : JUL-AUG, VOL. 61:4, p. 478-492
 2001 Schulte-Hillen, G.
Ganz, A.
Althans, J.
54.
Dominant metaphors in the IMP network discourse: "the network as a marriage" and "the network as a business system"
International Business Review
2001 : FEB, VOL. 10:1, p. 91-107
 2001 Alajoutsijärvi, K.
Eriksson, P.
Tikkanen, H.
55.
General-equilibrium implications of international product-market competition for jobs and wages
Oxford Economic Papers
2001 : JAN, VOL. 53:1, p. 138-156
 2001 Hoon, H. T.
56.
How important are ethics and social responsibility? A multinational study of marketing professionals
European Journal of Marketing
2001 : VOL. 35:1-2. p. 133-152
 2001 Singhapakdi, A. et al.
57.
Determinants of international retail involvement: the case of large U.S. retail chains
Journal of international marketing
2000 : VOL. 8:4, p. 37-60
 2000 Vida, I.
Reardon, J.
Fairhurst, A.
58.
Does the firm´s technology and marketing profile affect foreign market entry?
Journal of international marketing
2000 : VOL. 8:4, p. 12-36
 2000 Bradley, F.
Gannon, M.
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