haku: @journal_id 69 / yhteensä: 714
viitteet: 49-58 / 714
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 otsikkovuositekijä
49.
Return on quality: making service quality financially accountable
Journal of Marketing
1995 : APR, VOL. 59:2, p. 58-70
 1995 Rust, R.
50.
Exonerating unethical marketing executive behaviors: a diagnostic framework
Journal of Marketing
1995 : APR, VOL. 59:2, p. 43-57
 1995 Mascarehas, O.
51.
Can repeating an advertisement more frequently than the competition affect brand preference in a mature market
Journal of Marketing
1995 : APR, VOL. 59: 2, p. 32-42
 1995 D'Souza, G.
Rao, R.
52.
Inducing multiline salespeople to adopt house brands
Journal of Marketing
1995 : APR, VOL. 59:2, p. 16-31
 1995 Anderson, E.
Robertson, T.
53.
The structure of commitment in exchange
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 78-92
 1995 Gundlach, G.
Achrol, R.
Mentzer, J.
54.
Stock market reactions to brand extension announcements: the effects of brand attitude and familiarity
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 63-77
 1995 Lane, V.
Jacobson, R.
55.
Organizing for effective new product development: the moderating role of product innovativeness
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 48-62
 1995 Olson, E.
Walker, O.
Ruekert, R.
56.
The evolution of first amendment protection for commercial speech
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 38-47
 1995 Boedecker, K.
Morgan, F.
Wright, L.
57.
Software piracy: estimation of lost sales and the impact on software diffusion
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 29-37
 1995 Givon, M.
Mahajan, V.
Muller, E.
58.
Consumer trade-offs and the evaluation of services
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 17-28
 1995 Ostrom, A.
Lacobucci, D.
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