haku: @indexterm Brands / yhteensä: 1643
viitteet: 493-502 / 1643
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 otsikkovuositekijä
493.
The use of domain names in e-branding by the world's top brands
Electronic markets
2003 : VOL. 13:3, p. 222-232
 2003 Murphy, J.
Raffa, L.
Mizerski, R.
494.
The impact of visiting a brand Website on brand personality
Electronic markets
2003 : VOL. 13:3, p. 210-221
 2003 Müller, B.
Chandon, J-L.
495.
Preface to the Special Section on e-branding
Electronic markets
2003 : VOL. 13:3, p. 194-195
 2003 Herrmann, A.
Johnson, E.J.
496.
Markenpersonlichkeit als Determinante von Markenloyalitat
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
2003 : DEC, VOL. 54:8, p. 687-709
 2003 Bauer, H. H.
Mader, R.
Huber, F.
497.
Market sanctions, monitoring and vertical coordination within retailer-manufacturer relationships: the case or retail brand suppliers
European Journal of Marketing
2003 : VOL. 37:5-6, p. 668-689
 2003 Collins, A.
Burt, S.
498.
Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism
International Journal of Advertising
2003 : VOL. 22:2, p. 203-226
 2003 Supphellen, M.
Gronhaug, K.
499.
Consumer attitude toward brand extensions: an integrative model and research propositions
International Journal of Research in Marketing
2003 : MAR, VOL. 20:1, p. 97-115
 2003 Czellar, S.
500.
Why the great American brands are doing lunch
Business 2.0
2003 : SEP, VOL. 4:8, p. 146-150
 2003 Streisand, B.
501.
Branding and discourse: the case of Cosmopolitan
Discourse & Society
2003 : JUL, VOL. 14:4, p. 453-471
 2003 Machin, D.
Thornborrow, J.
502.
Brand morphing: implications for advertising theory and practice
Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 59-68
 2003 Kates, S. M.
Goh, C.
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