haku: @author Aaker, D. A. / yhteensä: 27
viitteet: 5-14 / 27
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5.
Interpreting cross-cultural replications of brand extension research
International Journal of Research in Marketing
1992 : MAR, VOL. 10, p. 55-59
 1992 Aaker, D. A.
Keller, K. L.
6.
Mobility barriers and strategic groups.
Strategic Management Journal
1989 : SEP-OCT, VOL. 10:5, p. 475-485
 1989 Mascarenhas, B.
Aaker, D. A.
7.
Strategy over the business cycle.
Strategic Management Journal
1989 : MAY-JUN, VOL. 10:3, p. 199-210
 1989 Mascarenhas, B.
Aaker, D. A.
8.
Managing assets and skills: the key to a sustainable competitive advantage.
California Management Review
1988 : WINTER, VOL. 31:2, p. 91-106
 1988 Aaker, D. A.
9.
Are all the effects of ad-induced feelings mediated by Aad?
Journal of Consumer Research
1988 : DEC, VOL. 15:3, p. 368-373
 1988 Stayman, D. M.
Aaker, D. A.
10.
Le role strategique de la qualite du produit.
Recherche et Applications en Marketing
1988 : VOL. 3:2, p. 29-54
 1988 Jacobson, R. J.
Aaker, D. A.
11.
The strategic role of product quality.
Journal of Marketing
1987 : OCT, VOL. 51:4, p. 31-44
 1987 Jacobson, R.
Aaker, D. A.
12.
The role of risk in explaining differences in profitability.
Academy of Management Journal
1987 : JUN, VOL. 30:2, p. 277-296
 1987 Aaker, D. A.
Jacobson, R.
13.
The perils of high-growth markets.
Strategic Management Journal
1986 : SEP-OCT, VOL. 7:5, p. 409-421
 1986 Aaker, D. A.
Day, G. S.
14.
Warmth in advertising : Measurement, impact, and sequence effects.
Journal of Consumer Research
1986 : MAR, VOL. 12:4, p. 365-381
 1986 Aaker, D. A.
Stayman, D. M.
Hagerty, M. R.
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