haku: @author Cova, B. / yhteensä: 27
viitteet: 5-14 / 27
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 otsikkovuositekijä
5.
Tribal marketing: the tribalisation of society and its impact on the conduct of marketing
European Journal of Marketing
2002 : VOL. 36:5-6, p. 595-620
 2002 Cova, B.
Cova, V.
6.
Servicescapes: From modern non-places to postmodern common places
Journal of Business Research
1999 : JAN, VOL. 44:1, p. 37-45
 1999 Aubert-Gamet, V.
Cova, B.
7.
Community and consumption: Towards a definition of the "linking value" of products or services
European Journal of Marketing
1997 : VOL. 31:3/4, p. 297-316
 1997 Cova, B.
8.
The postmodern explained to managers: implications for marketing
Business Horizons
1996 : NOV-DEC, VOL. 39:6, p. 15-23
 1996 Cova, B.
9.
What postmodernism means to marketing managers
European Management Journal
1996 : OCT, VOL. 14:5, p. 494-499
 1996 Cova, B.
10.
Que peut-on apprendre du management asiatique?
Revue Francaise de Gestion
1995 : MAR-MAY, 103, p.20-32
 1995 Cova, B.
Pras, B.
11.
La negociation d'affaires : un episode de la relation
Direction et Gestion des Entreprises
1994 : -1995 NOV-FEB, 150-151, p. 62-74
 1994 Cova, B.
Mazet, F.
Salle, R.
12.
L'esthetisation du quotidien
Gestion 2000
1993 : DEC, 6, p. 47-70
 1993 Cova, B.
Svanfeldt, C.
13.
Societal innovations and the postmodern aestheticization of everyday life
International Journal of Research in Marketing
1993 : AUG, VOL. 10:3, p. 297-310
 1993 Cova, B.
Svanfeldt, C.
14.
Back to pedagogy: The EAP's 20 years of European experience. *EAP
Management Education and Development
1993 : SPRING, VOL. 24:1, p. 33-47
 1993 Cova, B.
Kassis, J.
Lanoux, V.
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