haku: @author Gatignon, H. / yhteensä: 16
viitteet: 5-14 / 16
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5.
Competitive analysis
Marketing Letters
1994 : JUL, VOL. 5:3, p. 271-287
 1994 Deshpande, R.
Gatignon, H.
6.
Specifying competitive effects in diffusion models: an empirical analysis
International Journal of Research in Marketing
1994 : JAN, VOL. 11:1, p. 17-39
 1994 Parker, P.
Gatignon, H.
7.
The impact of risk and competition on choice of innovations
Marketing Letters
1993 : JUL, VOL. 4:3, p. 191-204
 1993 Gatignon, H.
Robertson, T.
8.
Brand Introduction Strategies and Competitive Environments
Journal of Marketing Research
1990 : NOV, VOL. 27, p.390-401
 1990 Gatignon, H.
Weitz, B.
Bansal, P.
9.
Technology diffusion: an empirical test of competitive effects
Journal of Marketing
1989 : JAN, VOL.53:1, p.35-49
 1989 Gatignon, H.
Robertson, T. S.
10.
Competitive reactions to market entry : explaining interfirm differences.
Journal of Marketing Research
1989 : FEB, VOL. 26:1, p. 44-55
 1989 Gatignon, H.
Anderson, E.
Helsen, K.
11.
Modeling marketing interactions with application to salesforce effectiveness.
Journal of Marketing Research
1987 : AUG, VOL. 24:3, p. 247-257
 1987 Gatignon, H.
Hanssens, D. M.
12.
Modes of foreign entry : a transaction cost analysis and propositions.
Journal of International Business Studies
1986 : FALL, VOL. 17:3, p. 1-26
 1986 Anderson, E.
Gatignon, H.
13.
Competitive effects on technology diffusion.
Journal of Marketing
1986 : JUL, VOL. 50:3, p. 1-12
 1986 Robertson, T. S.
Gatignon, H.
14.
A propositional Inventory for New Diffusion Research.
Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 849-867
 1985 Gatignon, H.
Robertson, T. S.
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