haku: @author John, G. / yhteensä: 14
viitteet: 5-14 / 14
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5.
Do norms matter in marketing relationships?
Journal of Marketing
1992 : VOL.56:2, p.32-43
 1992 Heide, J.B.
John, G.
6.
Performance outcomes of purchasing arrangements in industrial buyer-vendor relationships.
Journal of Marketing
1990 : OCT, VOL. 54:4, p. 80-93
 1990 Noordewier, T.G.
John, G.
Nevin, J.R.
7.
Unbundling of Industrial Systems
Journal of Marketing Research
1990 : MAY, VOL. 27, p.123-138
 1990 Wilson, L.
Weiss, A.
John, G.
8.
Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships
Journal of Marketing Research
1990 : FEB, VOL.27, p.24-36
 1990 Heide, J.
John, G.
9.
Salesforce compensation : an empirical investigation of factors related to use of salary versus incentive compensation.
Journal of Marketing Research
1989 : FEB, VOL. 26:1, p. 1-14
 1989 John, G.
Weitz, B.
10.
The role of dependence balancing in safeguarding transaction -specific assets in conventional channels.
Journal of Marketing
1988 : JAN, VOL. 52:1, p. 20-35
 1988 Heide, J. B.
John, G.
11.
An empirical investigation of some antecedents of opportunism in a marketing channel.
Journal of Marketing Research
1984 : AUG, VOL. 21:3, p. 278-289
 1984 John, G.
12.
Bemerkungen zum Rechtsinstitut der verdeckten Gewinnausschüttung.
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1984 : JUN, VOL. 36:6, p. 432-463
 1984 John, G.
13.
Effects of organizational structure of marketing planning on credibility and utilization of plan output.
Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 170-183
 1984 John, G.
Martin, J.
14.
The reliability and validity of key informant data from dyadic relationships in marketing channels.
Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 517-524
 1982 John, G.
Reve, T.
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