haku: @author Lal, R. / yhteensä: 14
viitteet: 5-14 / 14
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5.
A theory of forward buying, merchandising, and trade deals
Marketing Science
1996 : VOL. 15:1, p. 21-37
 1996 Lal, R.
Little, J.
Villas-Boas, M.
6.
Exclusive dealing and price promotions
Journal of Business
1996 : APR, VOL. 69:2, p. 159-172
 1996 Lal, R.
Villas-Boas, J. M.
7.
Retail Competition in the Fast-Moving Consumer Goods Industry: The Case of France and the UK
European Management Journal
1995 : VOL. 13:4, p. 363-373
 1995 Corstjens, J.
Corstjens, M.
Lal, R.
8.
Retail pricing and advertising strategies
Journal of Business
1994 : JUL, VOL. 67:3, p. 345-370
 1994 Lal, R.
Matutes, C.
9.
Salesforce compensation plans: an individual-level analysis
Marketing Letters
1994 : APR, VOL. 5:2, p. 117-130
 1994 Lal, R.
10.
Compensation plans for single- and multi-product salesforces: an application of the Holmstrom-Milgrom model
Management Science
1993 : JUL, VOL. 39:7, p. 777-793
 1993 Srinivasan, V.
Lal, R.
11.
Manufacturer Trade Deals and Retail Price Promotions
Journal of Marketing Research
1990 : NOV, VOL. 27, p.428-444
 1990 Lal, R.
12.
The effects of brand loyalty on competitive price promotional strategies.
Management Science
1990 : MAR, VOL. 36:3, p. 276-304
 1990 Raju, J. S.
Srinivasan, V.
Lal, R.
13.
Reduced system algorithms for Markov chains.
Management Science
1988 : OCT, VOL. 34:10, p. 1202-1220
 1988 Lal, R.
Bhat, U. N.
14.
An approach for developing an optimal discount pricing policy.
Management Science
1984 : DEC, VOL. 30:12, p. 1389-1404
 1984 Lal, R.
Staelin, R.
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