haku: @author McDonald, C. / yhteensä: 10
viitteet: 5-10 / 10
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 otsikkovuositekijä
5.
The utility to market research of the classification of residential neighbourhoods
Journal of the Market Research Society
1997 : JAN, VOL. 39:1, p. 55-66
 1997 Baker, K.
Bermingham, J.
McDonald, C.
6.
Linguistic coding: a new solution
Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 505-524
 1996 McDonald, C.
7.
Point of view: the key is to understand consumer response
Journal of Advertising Research
1993 : SEP-OCT, VOL. 33:5, p. 63-69
 1993 McDonald, C.
8.
Sponsorship and the image of the sponsor.
European Journal of Marketing
1991 : VOL. 25:11, p. 31-38
 1991 McDonald, C.
9.
Understanding needs measurement.
European Research
1988 : FEB, VOL. 16:1, p. 5-8
 1988 McDonald, C.
10.
Coding open-ended answers with the help of a computer.
Journal of the Market Research Society
1982 : JAN, VOL. 24:1, p. 9-27
 1982 McDonald, C.
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