haku: @author O'Cass, A. / yhteensä: 12
viitteet: 5-12 / 12
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
5.
Market orientation versus innovative culture: two routes to superior brand performance
European Journal of Marketing
2007 : VOL. 41:7/8, p. 868-887
 2007 O'Cass, A.
Ngo, L.V.
6.
Retail sales explanations: resolving unsatisfactory sales encounters
European Journal of Marketing
2004 : VOL. 38:11-12, p. 1541-1561
 2004 Dunning, J.
O'Cass, A.
Pecotich, A.
7.
Fashion clothing consumption: antecedents and consequences of fashion clothing involvement
European Journal of Marketing
2004 : VOL. 38:7, p. 869-882
 2004 O'Cass, A.
8.
A Micromodel of Voter Choice: Understanding the Dynamics of Australian Voter Characteristics in a Federal Election
Psychology & Marketing
2002 : DEC, VOL. 19:12, p. 1025-1046
 2002 O'Cass, A.
9.
Dear Santa, do you have my brand? A study of the brand requests, awareness and request styles at Christmas time
Journal of Consumer Behaviour
2002 : SEP, VOL. 2:1, p. 37-53
 2002 O'Cass, A.
Clarke, P.
10.
Toward understanding the young consumer's brand associations and ethnocentrism in the lion's port
Psychology & Marketing
2002 : SEP, VOL: 19:9, p. 759-775
 2002 O'Cass, A.
Lim, K.
11.
Political marketing: an investigation of the political marketing concept and political market orientation in Australian politics
European Journal of Marketing
2001 : VOL. 35:9-10, p. 1003-1025
 2001 O'Cass, A.
12.
Political marketing and the marketing concept
European Journal of Marketing
1996 : VOL. 30:10/11, p.45-61
 1996 O'Cass, A.
« edellinen sivu | seuraava sivu »
SCIMA