haku: @author Saren, M. / yhteensä: 13
viitteet: 5-13 / 13
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5.
The nature of the product in market relationships: a pluri-signified product concept
Journal of Marketing Management
1998 : APR, VOL. 14:5, p. 445-464
 1998 Saren, M.
Tzokas, N.
6.
Beyond the one-dimensional marketing manager: the discourse of theory, practice and relevance
International Journal of Research in Marketing
1997 : MAY, VOL. 14:2, p. 147-161
 1997 Brownlie, D.
Saren, M.
7.
Generating marketing resources by means of R&D activities in high technology firms
Industrial Marketing Management
1997 : JUL, VOL. 26:4, p. 331-340
 1997 Tzokas, N.
Saren, M.
Brownlie, D.
8.
On strategy, typologies and the adoption of technological innovations in industrial markets
British Journal of Management
1997 : JUNE, VOL. 8:2, p S91-S105
 1997 Tzokas, N.
Saren, M.
9.
The four Ps of the marketing concept: Presciptive, Polemical, Permanent and Problematical
European Journal of Marketing
1992 : VOL. 26:4, p.34-47
 1992 Brownlie, D.
Saren, M.
10.
Technology diagnosis and forecasting for strategic development
Omega
1991 : JAN, VOL. 19:1, p. 7-15
 1991 Saren, M.
11.
Company technology strategy.
R. and D. Management
1989 : JUL VOL. 19:3, p. 215-229
 1989 Clarke, K.
Ford, D.
Saren, M.
12.
The underside of business
Journal of General Management
1987 : AUTUMN, VOL. 13:1, p. 22-39
 1987 Ford, D.
Saren, M.
13.
The underside of business.
Journal of General Management
1987 : AUTUMN, VOL. 13:1, p. 22-39
 1987 Ford, D.
Saren, M.
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