haku: @author Sheth, J. N. / yhteensä: 14
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5.
Supplier relationships: emerging issues and challenges (Zuliefererbetriebe)
Industrial Marketing Management
1997 : MAR, VOL. 26:2, p. 91-100
 1997 Sheth, J. N.
Sharma, A.
6.
Emerging marketing strategies in a changing macroeconomic environment: a commentary.
International Marketing Review
1992 : VOL. 9:1, p. 57-63
 1992 Sheth, J. N.
7.
R&D/marketing interfaces in the telecommunications industry.
Industrial Marketing Management
1990 : FEB, VOL. 19:1, p. 87-94
 1990 Saghafi, M. M.
Gupta, A.
Sheth, J. N.
8.
Time-oriented advertising : a content analysis of United States magazine advertising, 1890-1988.
Journal of Marketing
1989 : OCT, VOL. 53:4, p. 76-83
 1989 Gross, B. L.
Sheth, J. N.
9.
An attitude-behavior framework for distribution channel management.
Journal of Marketing
1985 : SUMMER, VOL. 49:3, p. 38-48
 1985 Frazier, G. L.
Sheth, J. N.
10.
A margin-return model strategic market planning.
Journal of Marketing
1983 : SPRING, VOL. 47:2, p. 100-109
 1983 Sheth, J. N.
Frazier, G. L.
11.
A model of strategy mix choice for planned social change.
Journal of Marketing
1982 : WINTER, VOL. 46:1, p. 15-26
 1982 Sheth, J. N.
Frazier, G. L.
12.
Identification of opinion leaders across cultures: an assessment for use in the diffusion of innovations and ideas.
Journal of International Business Studies
1980 : SPRING/SUMMER, VOL. 11:1, p. 66-73
 1980 Sheth, J. N.
13.
Impact of asking race information in mail surveys.
Journal of Marketing
1980 : WINTER, VOL. 44:1, p. 67-70
 1980 Sheth, J. N.
LeClaire, A. Jr.
Wachspress, D.
14.
How consumers use information.
European Research
1979 : JUL, VOL. 7:4, p. 167-173
 1979 Sheth, J. N.
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