haku: @author Tellis, G. J. / yhteensä: 15
viitteet: 5-14 / 15
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5.
Effective frequency: One exposure or three factors?
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 75-80
 1997 Tellis, G. J.
6.
Primero en entrar en el mercado, primero en fracasar? Causas reales de un duradero liderazgo en el mercado.
Harvard-Deusto Business Review
1996 : JUL-AUG, 73,p.68-79
 1996 Tellis, G. J.
Golder, P. N.
7.
Best value, price-seeking, and price aversion: the impact of information and learning on consumer choices
Journal of Marketing
1990 : APR, VOL. 54:2, p. 34-45
 1990 Tellis, G. J.
Gaeth, G. J.
8.
Best value, price-seeking and price aversion: the impact of information and learning on consumer choices.
Journal of Marketing
1990 : APR, VOL.54:2, p.34-45
 1990 Tellis, G. J.
Gaeth, G. J.
9.
Point of view: interpreting advertising and price elasticities.
Journal of Advertising Research
1989 : AUG-SEP, VOL. 29:4, p. 40-43
 1989 Tellis, G. J.
10.
The impact of corporate size and strategy on competitive pricing.
Strategic Management Journal
1989 : NOV-DEC, VOL. 10:6, p. 569-585
 1989 Tellis, G. J.
11.
Advertising exposure, loyalty, and brand purchase : a two-stage model of choice.
Journal of Marketing Research
1988 : MAY, VOL. 25:2, p. 134-144
 1988 Tellis, G. J.
12.
The relationship between advertising and product quality over the product life cycle : a contingency theory.
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 64-71
 1988 Tellis, G. J.
Fornell, C.
13.
Beyond the many faces of price : an integration of pricing strategies.
Journal of Marketing
1986 : OCT, VOL. 50:4, p. 146-160
 1986 Tellis, G. J.
14.
An evolutionary approach to product growth theory.
Journal of Marketing
1981 : Fall, Vol. 45:4, p. 125-132
 1981 Tellis, G. J.
Crawford, C. M.
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