haku: @author Wedel, M. / yhteensä: 12
viitteet: 5-12 / 12
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5.
Habit Persistence in Time Series Models of Discrete Choice
Marketing Letters
2001 : VOL. 12:1, p. 25-35
 2001 Haaijer, R.
Wedel, M.
6.
Eye fixations on advertisements and memory for brands: a model and findings
Marketing Science
2000 : FALL, VOL. 19:4, p. 297-312
 2000 Wedel, M.
Pieters, R.
7.
DV-gestütztes value management: beyond decision support? Analytische Informationssysteme für das wertorientierte Controlling und Reporting
Controlling
1999 : VOL. 11:7, p. 333-341
 1999 Fröhling, O.
Renneke, F.
Wedel, M.
8.
Ratings-based versus choice-based latent class conjoint models-an empirical comparison
Journal of the Market Research Society
1998 : JUL, VOL. 40:3, p. 237-248
 1998 Vriens, M.
Oppewal, H.
Wedel, M.
9.
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
International Journal of Research in Marketing
1998 : FEB, VOL. 15:1, p. 71-78
 1998 Wedel, M.
10.
Visual attention to advertising: A segment-level analysis
Journal of Consumer Research
1997 : DEC, VOL. 24:3, p. 305-314
 1997 Rosbergen, E.
Pieters, R.
Wedel, M.
11.
A latent class binominal logit methodology for the analysis of paired comparison choice data: an application reinvestigating the determinants of perceived risk
Decision Sciences
1993 : NOV-DEC, VOL. 24:6, p. 1157-1170
 1993 Wedel, M.
DeSarbo, W.
12.
Consumer benefit segmentation using clusterwise linear regression.
International Journal of Research in Marketing
1989 : SEP, VOL. 6:1, p. 45-59
 1989 Wedel, M.
Kistemaker, C.
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