haku: @author Wind, Y. / yhteensä: 20
viitteet: 5-14 / 20
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5.
Assessing the impact of patent infringement on new product sales.
Technological Forecasting and Social Change
1985 : AUG, VOL. 28:1, p. 13-27
 1985 Mahajan, V.
Sharma, S.
Wind, Y.
6.
Parameter estimation in marketing models in the presence of influential response data : robust regression and applications.
Journal of Marketing Research
1984 : AUG, VOL. 21:3, p. 268-277
 1984 Mahajan, V.
Sharma, S.
Wind, Y.
7.
An empirical comparison of standardized portfolio models.
Journal of Marketing
1983 : SPRING, VOL. 47:2, p. 89-99
 1983 Wind, Y.
Mahajan, V.
Swire, D. J.
8.
Marketing strategy : new directions for theory and research.
Journal of Marketing
1983 : SPRING, VOL. 47:2, p. 12-25
 1983 Wind, Y.
Robertson, T. S.
9.
Organizational cosmopolitanism and innovativeness.
Academy of Management Journal
1983 : JUN, VOL. 26:2, p. 332-338
 1983 Robertson, T. S.
Wind, Y.
10.
Comparative consumer research : the next frontier.
Management Decision
1982 : VOL. 20:4, p. 24-35
 1982 Wind, Y.
Douglas, S. P.
11.
Industrial product diffusion by market segmentation.
Industrial Marketing Management
1982 : FEB, VOL. 11:1, p. 1-8
 1982 Wind, Y.
Robertsin, T. S.
Fraser, C.
12.
International Portfolio Analysis and Strategy: The Challenge of the 80s.
Journal of International Business Studies
1981 : AUT, VOL. 12:2, p. 69-82
 1981 Wind, Y.
Douglas, S.
13.
Designing product and business portfolios.
Harvard Business Review
1981 : JAN-FEB, VOL. 59:1, p. 155-165
 1981 Wind, Y.
Mahajan, V.
14.
Conceptual and methodological issues in organisational buying behaviour.
European Journal of Marketing
1980 : VOL. 14:5/6, p. 239-263
 1980 Thomas, R. J.
Wind, Y.
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