haku: @author Wu, S-I. / yhteensä: 9
viitteet: 5-9 / 9
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5.
The relationship structure comparison on the internet advertising effects on different product involvement clusters
Journal of International Selling and Sales Management
2007 : VOL. 13:1, p. 31-55
 2007 Wu, S-I.
6.
Comparison of brand extension effect based on different consumer decision-making styles
Journal of international marketing and marketing research
2007 : JUN, VOL. 32:2, p. 93-116
 2007 Wu, S-I.
7.
A study of the online advertising effect on consumers based on different influence factor clusters
Journal of international marketing and marketing research
2007 : JUN, VOL. 32:2, p. 75-92
 2007 Wu, S-I.
Liu, P-L.
8.
The impact of feeling, judgment and attitude on purchase intention as online advertising performance measure
Journal of international marketing and marketing research
2006 : JUN, VOL. 31:2, p. 89-108
 2006 Wu, S-I.
9.
The impact of attitude(s), subjective norm and involvement on online behavioral intention: a structural model examination
Journal of international marketing and marketing research
2005 : JUN, VOL 30:2, p. 67-91
 2005 Wu, S-I.
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