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5.
Measuring consumer interactivity in response to campaigns coupling mobile and television media
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.375-391
 2008 Davis, R.
Sajtos, L.
6.
The advertising impact of an interactive TV program on the recall of an embedded commercial
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.352-362
 2008 Cauberghe, V.
Pelsmacker, P. de
7.
Television attitudes and TV types of African-Americans, Latinos, and Caucasians
Journal of Advertising Research
2008 : JUN, VOL. 48:2, p. 235-246
 2008 Albert, T.C.
Jacobs, R.D.
8.
Buffy the Vampire Slayer: Characterization in the musical episode of the TV series
Translator : Studies in Intercultural Communication
2008 : VOL. 14:2, p. 343-372
 2008 Bosseaux, C.
9.
The relationship between docu soap exposure and adolescents' career aspirations
European Journal of Communication
2007 : SEP, VOL. 22:3, p. 355-366
 2007 Bulck, J. van den
Beullens, K.
10.
Community spirit and competition in Idols
European Journal of Communication
2007 : SEP, VOL. 22:3, p. 275-292
 2007 Reijnders, S. L.
Rooijakkers, G.
Zoonen, L. van
11.
The use of narrative structures in television news
European Journal of Communication
2007 : JUN, VOL. 22:2, p. 185-205
 2007 Machill, M.
Köhler, S.
Waldhauser, M.
12.
Rethinking sports fandom: The case of European soccer
Leisure Studies
2007 : APR, VOL. 26:2, p. 127-146
 2007 Williams, J.
13.
Ready for prime time?
European business forum EBF
2006 : WINTER, 27, p. 59-61
 2006 Som, A.
14.
Getting ready for the next generation of marketing communications
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 5-8
 2005 Tauder, A. R.
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