haku: @freeterm print advertising / yhteensä: 8
viitteet: 5-8 / 8
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5.
The influence of message format on the effectiveness of print advertisements for tourism destinations
International Journal of Advertising
2007 : VOL. 26:4, p.505-525
 2007 Decrop, A.
6.
Teenage exposure to cigarette advertising in popular consumer magazines: Vehicle versus message reach and frequency
Journal of Advertising
2003 : VOL. 32:3, p. 69-76
 2003 Lancaster, A.R.
Lancaster, K.M.
7.
When does humor enhance or inhibit ad responses? The moderating role of the need for humor
Journal of Advertising
2003 : VOL. 32:3, p. 31-45
 2003 Cline, T.W.
Altsech, M.B.
Kellaris, J.J.
8.
Media context and advertising effectiveness: The role of context appreciation and context/ad similarity
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 49-61
 2002 Pelsmacker, P. de
Geuens, M.
Anckaert, P.
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