haku: @indexterm ADVERTISING EFFECTIVENESS / yhteensä: 556
viitteet: 5-14 / 556
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5.
Source characteristics and advertising effectiveness: the roles of message processing motivation and product category knowledge
International Journal of Advertising
2011 : VOL. 30:5, p. 889-914
 2011 Yilmaz, C. (et al.)
6.
How a presenter's perceived attractiveness affects persuasion for attractiveness-unrelated products
International Journal of Advertising
2011 : VOL. 30:5, p. 839-865
 2011 Praxmarer, S.
7.
The 'I' of the beholder - How gender differences and self-referencing influence charity advertising
International Journal of Advertising
2011 : VOL. 30:3, p. 447-478
 2011 Chang, C-T.
Lee, Y-K.
8.
Mixing advertising and editorial content in radio programmes: appreciation and recall of brand placements versus commercials
International Journal of Advertising
2011 : VOL. 30:3, p. 425-446
 2011 Reijmersdal, E. A. van
9.
Does consumer scepticism negate the effects of visceral cues in weight loss advertising?
International Journal of Advertising
2011 : VOL. 30:4, p. 693-719
 2011 Amos, C.
Grau, S.L.
10.
Involvement theory in constructing bloggers' intention to purchase travel products
Tourism Management
2010 : AUG, VOL. 31:4, p. 513-526
 2010 Huang, C-Y.
Chou, C-J.
Lin, P-C.
11.
Cost per second: the relative effectiveness of 15- and 30-second television advertisements
Journal of Advertising Research
2010 : MAR, VOL 50:1, p. 69-76
 2010 Newstead, K.
Romaniuk, J.
12.
Can public-service advertising change children's nutrition habits?
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 460-477
 2010 Hota, M.
Caceres, R.C.
Cousin, A.
13.
Marketing in a hyper-social world
Journal of Advertising Research
2010 : SEP, VOl. 50:3, p. 232-239
 2010 Moran, E.
Gossieaux, F.
14.
Effect of online 3D advertising on consumer responses: the mediating role of telepresence
Journal of Marketing Management
2010 : AUG, VOL 26, p. 967-992
 2010 Debbabi, S.
Daassi, M.
Baile, S.
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