haku: @indexterm Consumer attitudes / yhteensä: 469
viitteet: 5-14 / 469
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
5.
Branding in a global marketplace: the mediating effects of quality and self-identity brand signals
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 342-351
 2011 Strizhakova, Y.
Coulter, R.A.
Price, L.L.
6.
Customer reactions to acquirer-dominant mergers and acquisitions
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 332-341
 2011 Thorbjørnsen, H.
Dahlén, M.
7.
Young adults' responses to product placement in movies and television shows: A comparative study of the United States and South Korea
International Journal of Advertising
2011 : VOL. 30:3, p. 479-507
 2011 Lee, T.
Sung, Y.
Choi, S. M.
8.
Anti-consumption and consumer resistance: concepts, concerns, conflicts and convergence
European Journal of Marketing
2011 : VOL. 45:11-12, p. 1680-1687
 2011 Lee, M. (guest editorial)
9.
Does consumer scepticism negate the effects of visceral cues in weight loss advertising?
International Journal of Advertising
2011 : VOL. 30:4, p. 693-719
 2011 Amos, C.
Grau, S.L.
10.
Context effects of TV programme-induced interactivity and telepresence on advertising responses
International Journal of Advertising
2011 : VOL. 30:4, p. 641-663
 2011 Cauberghe, V.
Geuens, M.
Pelsmacker, P. de
11.
Consumer perceptions of the antecedents and consequences of corporate social responsibility
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 47-55
 2011 Stanaland, A.J.S.
Lwin, M.O.
Murphy, P.E.
12.
The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p.100-123
 2011 Hyllegard, K.H. (et al.)
13.
Putting sustainable consumption into practice
Journal of Consumer Policy
2011 : MAR, VOL. 34:1, p. 3-8
 2011 Schrader, U.
Thogersen, J. (guest eds.)
14.
Critic power or star power? The influence of hallmarks of quality of motion pictures: an experimental approach
Journal of Cultural Economics
2011 : VOL. 35:2, p. 117-135
 2011 Suarez-Vazquez, A.
« edellinen sivu | seuraava sivu »
SCIMA