haku: @indexterm Newspaper advertising / yhteensä: 87
viitteet: 5-14 / 87
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5.
An integrated framework of newspaper advertising: a longitudinal analysis
Journal of Marketing Management
2006 : SEP, VOL. 22:7-8, p. 759-797
 2006 Leonidou, L.C.
6.
Newspapers: down but not out
Admap
2005 : VOL. 40:5, p. 34-36
 2005 Green, A.
7.
Distributing print exposure: a new planning tool
Admap
2004 : NOV, VOL. 39:10 (455), p. 46-48
 2004 Consterdine, G.
8.
Why newspaper ads are effective
Admap
2004 : JUN, VOL. 39:6 (451), p. 47-49
 2004 Randrup, R.
9.
Scheduling pre-printed newspaper advertising inserts using genetic algorithms
Omega
2002 : DEC, VOL. 30:6, p. 415-421
 2002 Carter, A. E.
Ragsdale, C. T.
10.
On financial management of newspaper advertising (original in Chinese)
Theory and Practice of Finance and Economics (c)
1998 : 5, p.55-56
 1998 Dong, Xiaoling
11.
In der Region verwurzelt: Regional-Marketing.
Absatzwirtschaft
1998 : NOV, p. 127-128, 130, 132, 134-144
 1998 Plewe, H.
12.
Third-person effects on publication of a holocaust-denial advertisement
Journal of Communication
1998 : SPRING, VOL. 48:2, p. 3-26
 1998 Price, V.
Tewksbury, D.
Huang, L-N.
13.
Newspapers' standards for acceptable advertising
Journal of Advertising Research
1996 : SEP/OCT, VOL. 36:5, p. 37-48
 1996 Rotfeld, H. J.
Lacher, K. T.
Latour, M. S.
14.
Newspapers' standards for acceptable advertising
Journal of Advertising Research
1996 : SEP/OCT, VOL. 36:5, p. 37-48
 1996 Rotfeld, H. J.
Lacher, K. T.
Latour, M. S.
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