haku: @indexterm marketing research / yhteensä: 648
viitteet: 5-14 / 648
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5.
Who shall lead us? How cultural values and ethical ideologies guide young marketers' evaluations of the transformational manager-leader
Journal of Business Ethics
2011 : JUN, VOL. 100:4, p. 633-645
 2011 Smith, B.
6.
Guest editorial: The shape of marketing research in 2021
Journal of Advertising Research
2011 : MAR, VOL. 51:1, p. 213-221
 2011 Micu, A.C. (et. al)
7.
Editorial: The future of marketing research
Journal of Advertising Research
2011 : MAR, VOL. 51:1, p. 207-208
 2011 Precourt, G. (editor)
8.
Marketing measurement revolution: the C-OAR-SE method and why it must replace psychometrics
European Journal of Marketing
2011 : VOL. 45:11-12, p. 1561-1588
 2011 Rossiter, J.R.
9.
Editorial: at 50, the journal looks back... and ahead
Journal of Advertising Research
2011 : VOL 51:1, SUPPL., p. 2-4
 2011 West, D.
Chiagouris, L.G.
Precourt, G.
10.
The impact of supervisory power on salesforce performance
Journal of international marketing and marketing research
2011 : VOL. 36:3 OCT, p. 99-108
 2011 Barker, T.
11.
Competing for consumer memory in television advertising: an empirical examination of the impacts of non-editorial clutter on brand memory in mega-event broadcasts
International Journal of Advertising
2011 : VOL. 30:4, p. 617-640
 2011 Jeong, Y.
Kim, Y.
Zhao, X.
12.
The effect of rating scale format on response styles: the number of response categories and response category labels
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 236-247
 2010 Weijters, B.
Cabooter, E.
Schillewaert, N.
13.
Biometrics and multi-platform messaging
Journal of Advertising Research
2010 : SEP, VOL. 50:3, p.243-249
 2010 Treutler, T.
Levine, B.
Marci, C.D.
14.
Marketing in a hyper-social world
Journal of Advertising Research
2010 : SEP, VOl. 50:3, p. 232-239
 2010 Moran, E.
Gossieaux, F.
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