haku: @indexterm new products / yhteensä: 1069
viitteet: 5-14 / 1069
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
5.
Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 145-154
 2011 Rodriguez-Pinto, J.
Carbonell, P.
Rodriguez-Escudero, A.I.
6.
Generalizations on consumer innovation adoption: a meta-analysis on drivers of intention and behavior
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 134-144
 2011 Arts, J.W.C.
Frambach, R.T.
Bijmolt, T.H.A.
7.
A closer look at similarity: the effects of perceived similarity and conjunctive cues on brand extension evaluation
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 120-133
 2011 Gierl, H.
Huettl, V.
8.
The different roles of product originality and usefulness in generating word-of-mouth
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 109-119
 2011 Moldovan, S.
Goldenberg, J.
Chattopadhyay, A.
9.
Horizontal innovations with endogenous quality choice
Economica
2011 : OCT, VOL 78: 312 p. 697-722
 2011 Sorger, G.
10.
Managing cross-functional co-operation for new product development success
Long Range Planning
2011 : FEB, VOL. 44:1, p. 26-41
 2011 Gemser, G.
Leenders, M.A.A.M.
11.
Measuring up: dashboarding for innovators
Business Strategy Review
2011 : SPRING, VOL. 22:1, p. 7-8, 9-16
 2011 Mullins, J.
Komisar, R.
12.
Organizational slack and knowledge creation in product development projects: the role of project deliverables
Creativity and innovation management
2010 : DEC, VOL. 19:4, p. 428-437
 2010 Richtnér, A.
Åhlström, P.
13.
Understanding investors' decisions to purchase innovative products: drivers of adoption timing and range
International Journal of Research in Marketing
2010 : DEC, VOL. 27:4, p. 342-355
 2010 Hoffmann, A. O.I.
Broekhuizen, T. L.J.
14.
An integration of research findings of effects of firm size and market competition on product and process innovations
British Journal of Management
2010 : DEC, VOL. 21:4 p. 996-1010
 2010 Damanpour, F.
« edellinen sivu | seuraava sivu »
SCIMA