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5.
Material Girl or Managerial Girl? Charting Madonna's Brand Ambition
Business Horizons
2003 : JUL-AUG, VOL. 46:4, p. 2-10
 2003 Brown, S.
6.
Hypermediaries in the Supply Chain: for Better or for Worse?
Business Horizons
2003 : MAY-JUN, VOL. 46:3, p. 77-82
 2003 Golicic, S. L.
Davis, D. F.
7.
International Accounting Harmonization: Developing a Single World Standard
Business Horizons
2003 : MAY-JUN, VOL. 46:3, p. 61-70
 2003 Buchanan, F. R.
8.
Branding in Developing Markets
Business Horizons
2003 : MAY-JUN, VOL. 46:3, p. 49-60
 2003 Keller, K. L.
Moorthi, Y. L. R.
9.
A Primer for Lean Marketing
Business Horizons
2003 : MAY-JUN, VOL. 46:3, p. 41-48
 2003 Lowry, J. R.
10.
Marketing in Metamorphosis: Breaking Boundaries
Business Horizons
2003 : MAY-JUN, VOL. 46:3, p. 31-40
 2003 Berthon, P.
Hulbert, J. M.
11.
Challenges for China-He World's Largest Antidumping Target
Business Horizons
2003 : MAY-JUN, VOL. 46:3, p. 25-30
 2003 Jiang, B.
Ellinger, A. E.
12.
Why Corporations Can't Control Chicanery
Business Horizons
2003 : MAY-JUN, VOL. 46:3, p. 17-24
 2003 Gellerman, S. W.
13.
The role of business in fighting terrorism
Business Horizons
2003 : MAY-JUN, VOL. 46:3, p. 6-12
 2003 Weidenbaum, M.
14.
Contest ritualization: wooing customers through religious metaphor
Business Horizons
2003 : SEP/OCT, VOL. 46:5, p. 67-74
 2003 Tsang, A.S.L.
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