haku: @journal_id 1735 / yhteensä: 16
viitteet: 5-14 / 16
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5.
Customer Lifetime Value and Marketing Strategy: How to Forge the Link
Marketing Review
2001 : SUMMER, VOL. 1:4, p. 427-440
 2001 Sargeant, A.
6.
Essentially a Matter of Consistency: Integrated Marketing Communications
Marketing Review
2001 : SUMMER, VOL. 1:4, p. 409-426
 2001 Fill, C.
7.
Case Study - Dell Computer
Marketing Review
2000 : OCT, VOL. 1:1, p. 103-128
 2000 Greco, A.
8.
Evolution of the Direct Marketing Consumer
Marketing Review
2000 : OCT, VOL. 1:1, p. 89-102
 2000 Patterson, M.
O'Malley, L.
9.
Getting Started with Data Analysis: Choosing the Right Method
Marketing Review
2000 : OCT, VOL. 1:1, p. 77-88
 2000 Diamantopoulos, A.
10.
Achieving Internet Marketing Success
Marketing Review
2000 : OCT, VOL. 1:1, p. 35-60
 2000 Chaffey, D.
11.
Key Account Management - A Domain Review
Marketing Review
2000 : OCT, VOL. 1:1, p. 15-34
 2000 McDonald, M.
12.
Creating a Relationship Dialogues Communication, Interaction and Value
Marketing Review
2000 : OCT, VOL. 1:1, p. 5-14
 2000 Gronroos, C.
13.
The E-Marketing Mix
Marketing Review
2000 : VOL. 1:2, p. 249-274
 2000 Robins, F.
14.
Questionnaires and their Design
Marketing Review
2000 : VOL. 1:2, p. 197-218
 2000 Webb, J.
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