haku: @indexterm Brands / yhteensä: 1643
viitteet: 502-511 / 1643
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 otsikkovuositekijä
502.
Brand morphing: implications for advertising theory and practice
Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 59-68
 2003 Kates, S. M.
Goh, C.
503.
HBR case study: The global brand face-off
Harvard Business Review
2003 : JUN, VOL. 81:6, p. 35-41, 42-44, 46
 2003 Raman, A.P.
504.
Price uncertainty and consumer search: a structural model of consideration set formation
Marketing Science
2003 : WINTER, VOL. 22:1, p. 58-84
 2003 Mehta, N.
Rajiv, S.
Srinivasan, K.
505.
Ein Ansatz zur Steuerung der Markenstärke: Grundidee, Methodik und Implikationen
Zeitschrift für Betriebswirtschaft
2003 : APR, VOL. 73:4, p. 345-370
 2003 Huber, F.
Herrmann, A.
Peter, S.
506.
What becomes an icon most?
Harvard Business Review
2003 : MAR, VOL. 81:3, p. 43-49
 2003 Holt, D.B.
507.
A rose by any other name
Harvard Business Review
2003 : MAR, VOL. 81:3, p. 29-34, 36, 38-39
 2003 Stone, D.B.
508.
Development and validation of a brand trust scale
International Journal of Market Research
2003 : VOL. 45:1, p. 35-53
 2003 Delgado-Ballester, E.
Munuera-Aleman, J. L.
Yagüe-Guillen, M. J.
509.
Evaluative and descriptive response patterns to negative image attributes
International Journal of Market Research
2003 : VOL. 45:1, p. 21-34
 2003 Winchester, M. K.
Romaniuk, J.
510.
Barbour in a storm. Reproofing the brand
Management Today
2003 : APR, p. 54-57
 2003 Trapp, R.
511.
The Sydney Opera House: An Australian icon
International Journal of Arts Management
2003 : WINTER, VOL: 5:2, p. 69-77
 2003 Colbert, F.
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