haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 506-515 / 556
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
506.
A model of sales response to advertising interactions.
Journal of Advertising Research
1979 : JUN, VOL. 19:3, p. 41-47
 1979 Jagpal, H. S.
Sudit, E. F.
Vinod, H. D.
507.
Autonomic measures of advertising.
Journal of Advertising Research
1979 : JUN, VOL. 19:3, p. 15-26
 1979 Watson, P. J.
Gatchel, R. J.
508.
Who really understands point of sale?
Marketing
1979 : DEC, p. 66-68,70
 1979 Arnold, T.
Wilson, P.
509.
Effects of TV clutter.
Journal of Advertising Research
1979 : JUN, VOL. 19:3, p. 7-12
 1979 Webb, P. H.
Ray, M. L.
510.
Endorser effectiveness by product type.
Journal of Advertising Research
1979 : OCT, VOL. 19:5, p. 63-71
 1979 Friedman, H. H.
Friedman, L.
511.
Advertising and the S-curve : a new approach.
Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 346-354
 1979 Johansson, J. K.
512.
Host selling vs premium tv commercials : an experimental evaluation of their influence on children.
Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 323-332
 1979 Miller, J. H. Jr.
Busch, P.
513.
One way TV advertisements work.
Journal of the Market Research Society
1979 : JUL, VOL. 21:3, p. 139-166
 1979 Broadbent, S.
514.
When to put colour into advertising.
Marketing
1979 : JUN, p. 50-52,54
 1979 Adams, J.
515.
T-scope tests of yellow pages advertising.
Journal of Advertising Research
1979 : APR, VOL. 19:2, p. 49-52
 1979 Rhodes, E. W.
« edellinen sivu | seuraava sivu »
SCIMA