haku: @indexterm Brands / yhteensä: 1643
viitteet: 507-516 / 1643
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 otsikkovuositekijä
507.
A rose by any other name
Harvard Business Review
2003 : MAR, VOL. 81:3, p. 29-34, 36, 38-39
 2003 Stone, D.B.
508.
Development and validation of a brand trust scale
International Journal of Market Research
2003 : VOL. 45:1, p. 35-53
 2003 Delgado-Ballester, E.
Munuera-Aleman, J. L.
Yagüe-Guillen, M. J.
509.
Evaluative and descriptive response patterns to negative image attributes
International Journal of Market Research
2003 : VOL. 45:1, p. 21-34
 2003 Winchester, M. K.
Romaniuk, J.
510.
Barbour in a storm. Reproofing the brand
Management Today
2003 : APR, p. 54-57
 2003 Trapp, R.
511.
The Sydney Opera House: An Australian icon
International Journal of Arts Management
2003 : WINTER, VOL: 5:2, p. 69-77
 2003 Colbert, F.
512.
Clueing in customers
Harvard Business Review
2003 : FEB, VOL. 81:2, p. 100-106
 2003 Berry, L.L.
Bendapudi, N.
513.
The Tate's modern master
Management Today
2003 : FEB, p. 52-57
 2003 Davidson, A.
514.
Ben & Jerry's - & Unilever's too?
Profile
2003 : JAN, 1, p. 16-17
 2003 Hodges, J.
515.
Cult of personality. I am the brand
Profile
2003 : JAN, 1, p. 10-15
 2003 Hodges, J.
516.
Affinity-based media selection: Magazine selection for brand message absorption
Journal of Advertising Research
2002 : JUL/AUG, VOL. 42:4, p. 54-65
 2002 Kusumoto, K.
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