haku: @indexterm PRODUCT INFORMATION / yhteensä: 113
viitteet: 51-60 / 113
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51.
The Iterative Positioning Process An international approach from the pharmaceutical industry
Marketing and Research Today
1990 : JUNE, VOL. 18, p.85-96
 1990 Clement, M.
Grotemeyer, W.
52.
Conjoint Analysis on Objects with Environmentally Correlated Attributes: The Questionable Importance of Representative Design
Journal of Consumer Research
1990 : MAR, VOL. 16, p.490-497
 1990 Moore, W.
Holbrook, M.
53.
Die Bedeutung der Umweltvertraglichkeit von Produkten fur die Kaufpreferenz - Ergebnisse einer Conjoint-Analyse bei Holzschutzmitteln (The importance of environment friendliness of products for consumer preference)
Jahrbuch der Absatz- und Verbrauchsforschung
1990 : VOL. 36:1, p. 86-l02
 1990 Buchtele, F.
Holzmuller, H. H.
54.
The Evaluative Consequences of Experiencing Unexpected Favorable Events
Journal of Marketing Research
1990 : FEB, VOL.27, p.51-60
 1990 Howard, D.
Barry, T.
55.
Effects of country-of-origin and product-attribute information on product evaluation: An information processing perspective.
Journal of Consumer Research
1989 : SEP, VOL. 16:2, p. 175-187
 1989 Hong, S. T.
Wyer, R. S. Jr.
56.
'Fly-by-night' firms and the market for product reviews.
Journal of Industrial Economics
1989 : SEP, VOL. 38:1, p. 65-77
 1989 Faulhaber, G. R.
Yao, D. A.
57.
Managing what consumers learn from experience.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 1-20
 1989 Hoch, S. J.
Deighton, J.
58.
Shopping your conscience.
Business and Society Review
1988 : FALL, 67, p. 25-28
 1988 Will, R.
Corson, B.
59.
How consumers are affected by the framing of attribute information before and after consuming the product.
Journal of Consumer Research
1988 : DEC, VOL. 15:3, p. 374-378
 1988 Levin, I. P.
Gaeth, G. J.
60.
Inferential beliefs in consumer evaluations : An assessment of alternative processing strategies.
Journal of Consumer Research
1987 : DEC, VOL. 14:3, p. 363-371
 1987 Ford, G. T.
Smith, R. A.
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