haku: @indexterm PRODUCTS / yhteensä: 1007
viitteet: 51-60 / 1007
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51.
Beavers, bubbles, bees, and moths. An examination of animated spokescharacters in DTC prescription-drug advertisements and websites
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 373-393
 2009 Pashupati, K.
52.
Metrics that matter. Identifying the importance of consumer wants and needs
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 339-359
 2009 Lautman, M.R.
Pauwels, K.
53.
Perceived competition, profitability and the withholding of information about sales and the cost of sales
Journal of Accounting & Economics
2009 : DEC, VOL. 48:2-3, p. 210-230
 2009 Dedman, E.
Lennox, C.
54.
The competitive advantage of business units: Evidence from the integrated circuit industry
European management review
2009 : VOL. 6:3, p. 182-194
 2009 Corsino, M.
Passarelli, M.
55.
Social knowledge and SMEs' innovative gains from internationalization
European management review
2009 : VOL. 6:2, p. 81-93
 2009 Zahra, S. A.
Ucbasaran, D.
Newey, L. R.
56.
Strategies for online communities
Strategic Management Journal
2009 : MAR, VOL. 30:3, p. 305-322
 2009 Miller, K.D.
Fabian, F.
Lin, S-J.
57.
The missing link between corporate social responsibility and consumer trust: The case of fair trade products
Journal of Business Ethics
2009 : JAN I, VOL. 84:1, p. 1-15
 2009 Castaldo, S. (et al.)
58.
Putting a price on inflation
Euromoney
2009 : MAR, VOL. 40:479, p. 116-123
 2009
59.
Crafting firm competencies to improve innovative performance
European Management Journal
2009 : JUN, VOL. 27:3, p. 187-196
 2009 Lokshin, B.
Gils, A. van
Bauer, E.
60.
Measuring brand strategy: Can brand equity and brand score be a tool to measure the effectiveness of strategy?
Journal of Strategic Marketing
2009 : DEC, VOL 17:6, p. 487-497
 2009 Srivastava, R.K.
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