haku: @indexterm advertising expenditure / yhteensä: 112
viitteet: 51-60 / 112
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51.
How much should be spent for advertising brand.
Journal of Advertising Research
1989 : APR-MAY, VOL. 29:2, p. 24-28, 29-34
 1989 Zufryden, F. S.
52.
Gin
Market Research Great Britain
1988 : DEC, VOL. 29, p.33-38
 1988
53.
When does lag structure really matter...indeed?
Management Science
1988 : JUL, VOL. 34:7, p. 909-918
 1988 Bultez, A.
Naert, P.
54.
Defensive marketing strategy by customer complaint management.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 337-346
 1987 Fornell, C.
Wernerfelt, B.
55.
The marketing budgeting process : marketing management implications.
Journal of Marketing
1987 : OCT, VOL. 51:4, p. 45-59
 1987 Piercy, N. F.
56.
The optimization of advertising budgets in the context of competitors' campaigns.
European Research
1987 : NOV, VOL. 15:4, p. 232-241
 1987 Weihs, E.
57.
A decision support system for optimizing advertising policy of a national tourist office. Model outline and case study.
International Journal of Research in Marketing
1986 : VOL. 3:2, p. 63-77
 1986 Mazanec, J. A.
58.
La determination du budget de publicite dans l'entreprise.
Revue Francaise du Marketing
1986 : NOV-DEC, 110, p. 55-66
 1986 Joannis, H.
59.
"Leveraged" decision making in advertising : the flat maximum principle and its implications.
Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 25-32
 1986 Tull, D. S.
Wood, V. R.
Duhan, D.
60.
The intertemporal stability of the concentration-margins relationship.
Journal of Industrial Economics
1986 : SEP, VOL. 35:1, p. 13-34
 1986 Domowitz, I.
Hubbard, R. G.
Petersen, B. C.
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