haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 512-521 / 556
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512.
Host selling vs premium tv commercials : an experimental evaluation of their influence on children.
Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 323-332
 1979 Miller, J. H. Jr.
Busch, P.
513.
One way TV advertisements work.
Journal of the Market Research Society
1979 : JUL, VOL. 21:3, p. 139-166
 1979 Broadbent, S.
514.
When to put colour into advertising.
Marketing
1979 : JUN, p. 50-52,54
 1979 Adams, J.
515.
T-scope tests of yellow pages advertising.
Journal of Advertising Research
1979 : APR, VOL. 19:2, p. 49-52
 1979 Rhodes, E. W.
516.
The case approach to understanding brand choice.
Journal of Advertising Research
1979 : APR, VOL. 19:2, p. 23-30
 1979 Woodside, A. G.
Fleck, R. A. Jr.
517.
Econometric measurement of the duration of advertising effect on sales.
Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 284-285
 1979 Peles, Y. C.
518.
Measuring the cumulative effects of advertising on sales: a response to Peles.
Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 286-289
 1979 Clarke, D. G.
519.
Awareness of trade-press advertising.
Journal of Advertising Research
1979 : APR, VOL. 19:2, p. 33-35
 1979 Dunovan, A.
520.
A profile of responses to commercials.
Journal of Advertising Research
1979 : APR, VOL. 19:2, p. 37-46
 1979 Schlinger, M. J.
521.
Psychographics of radio and television audiences.
Journal of Advertising Research
1979 : APR, VOL. 19:2, p. 53-56
 1979 Teel, J. E.
Bearden, W. O.
Durand, R. M.
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