haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 515-524 / 556
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515.
T-scope tests of yellow pages advertising.
Journal of Advertising Research
1979 : APR, VOL. 19:2, p. 49-52
 1979 Rhodes, E. W.
516.
The case approach to understanding brand choice.
Journal of Advertising Research
1979 : APR, VOL. 19:2, p. 23-30
 1979 Woodside, A. G.
Fleck, R. A. Jr.
517.
Econometric measurement of the duration of advertising effect on sales.
Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 284-285
 1979 Peles, Y. C.
518.
Measuring the cumulative effects of advertising on sales: a response to Peles.
Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 286-289
 1979 Clarke, D. G.
519.
Awareness of trade-press advertising.
Journal of Advertising Research
1979 : APR, VOL. 19:2, p. 33-35
 1979 Dunovan, A.
520.
A profile of responses to commercials.
Journal of Advertising Research
1979 : APR, VOL. 19:2, p. 37-46
 1979 Schlinger, M. J.
521.
Psychographics of radio and television audiences.
Journal of Advertising Research
1979 : APR, VOL. 19:2, p. 53-56
 1979 Teel, J. E.
Bearden, W. O.
Durand, R. M.
522.
Evaluating advertising by path analysis.
Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 29-35
 1979 Johansson, J. K.
Redinger, R.
523.
Another look at subliminal perception.
Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 55-57
 1979 Saegert, J.
524.
How many ad exposures is a sales call worth?
Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 17-21
 1979 Swinyard, W. R.
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