haku: @indexterm Brands / yhteensä: 1643
viitteet: 517-526 / 1643
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 otsikkovuositekijä
517.
Brain waves, Picture Sorts®, and branding moments
Journal of Advertising Research
2002 : JUL/AUG, VOL. 42:4, p. 42-53
 2002 Young, C.
518.
Brand advertising as creative publicity
Journal of Advertising Research
2002 : JUL/AUG, VOL. 42:4, p. 7-18
 2002 Ehrenberg, A. (et al.)
519.
Mercedes-Benz car destroyed in China - A case of cross-cultural and national marketing
Journal of Euromarketing
2002 : VOL. 12:2, p. 71-86
 2002 Yaping, C.
Jun, Y.
520.
Do pharmaceutical prices respond to potential patient out-of-pocket expenses?
RAND Journal of Economics
2002 : AUTUMN, VOL. 33:3, p. 469-487
 2002 Pavecnik, N.
521.
Konzeptualisierung und Operationalisierung des Markenwerts von Einkaufsstatten.
Marketing: Zeitschrift für Forschung und Praxis
2002 : VOL. 24:4, p. 277-292
 2002 Morschett, D.
522.
Internetspiele als Marketinginstrument für Low-Involvement Produkte
Marketing: Zeitschrift für Forschung und Praxis
2002 : VOL. 24:4, p. 265-276
 2002 Bauer, H. H.
Grether, M.
Sattler, C.
523.
Pioneer brand advantage with UK consumers
European Journal of Marketing
2002 : VOL. 36:7-8, p. 895-911
 2002 Rettie, R.
Hilliar, S.
Alpert, F.
524.
Consumer evaluations of extensions and their affects on the core brand: key issues and research propositions
European Journal of Marketing
2002 : VOL. 36:11-12, p. 1415-1438
 2002 Grime, I.
Diamantopoulos, A.
Smith, G.
525.
Strategic reactions of national brand manufacturers towards private labels: an empirical study in the Netherlands
European Journal of Marketing
2002 : VOL. 36:11-12, p. 1309-1326
 2002 Verhoef, P.C.
Nijssen, E.J.
Sloot, L.M.
526.
How much does the market value an improvement in a product attribute?
Marketing Science
2002 : FALL, VOL. 21:4, p. 398-411
 2002 Ofek, E.
Srinivasan, V.
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