haku: @journal_id 1742 / yhteensä: 80
viitteet: 52-61 / 80
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 otsikkovuositekijä
52.
The netvertising image: Netvertising image communication model (NICM) and construct definition
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 15-27
 2002 Stern, B.B.
Zinkhan, G.M.
Holbrook, M.B.
53.
Managing the power of curiosity for effective web advertising strategies
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 1-14
 2002 Menon, S.
Soman, D.
54.
Televised Political Advertising Effects: Evaluating Responses During the 2000 Robb-Allen Senatorial Election
Journal of Advertising
2002 : SPRING, VOL. 31:1, p. 37-48
 2002 Tedesco, J. C.
55.
Political Advertising and Information Seeking: Comparing Exposure via Traditional and Internet Channels
Journal of Advertising
2002 : SPRING, VOL. 31:1, p. 27-36
 2002 Kaid, L. L.
56.
Special Issue on Political Advertising
Journal of Advertising
2002 : SPRING, VOL. 31:1, p. 5
 2002 Lariscy, R. A. W.
Tinkham, S. F.
57.
Implications of using male and female voices in commercials: An exploratory study
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 79-91
 2002 Whipple, T.W.
McManamon, M.K.
58.
Oracles on "advertising": Searching for a definition
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 63-77
 2002 Richards, J.I.
Curran, C.M.
59.
Media context and advertising effectiveness: The role of context appreciation and context/ad similarity
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 49-61
 2002 Pelsmacker, P. de
Geuens, M.
Anckaert, P.
60.
Measuring the intrusiveness of advertisements: Scale development and validation
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 37-47
 2002 Li, H.
Edwards, S.M.
Lee, J-H.
61.
A contingency approach: The effects of spokesperson type and service type on service advertising perceptions
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 17-34
 2002 Royne Stafford, M.
Stafford, T.F.
Day, E.
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