haku: @journal_id 69 / yhteensä: 714
viitteet: 52-61 / 714
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 otsikkovuositekijä
52.
Inducing multiline salespeople to adopt house brands
Journal of Marketing
1995 : APR, VOL. 59:2, p. 16-31
 1995 Anderson, E.
Robertson, T.
53.
The structure of commitment in exchange
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 78-92
 1995 Gundlach, G.
Achrol, R.
Mentzer, J.
54.
Stock market reactions to brand extension announcements: the effects of brand attitude and familiarity
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 63-77
 1995 Lane, V.
Jacobson, R.
55.
Organizing for effective new product development: the moderating role of product innovativeness
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 48-62
 1995 Olson, E.
Walker, O.
Ruekert, R.
56.
The evolution of first amendment protection for commercial speech
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 38-47
 1995 Boedecker, K.
Morgan, F.
Wright, L.
57.
Software piracy: estimation of lost sales and the impact on software diffusion
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 29-37
 1995 Givon, M.
Mahajan, V.
Muller, E.
58.
Consumer trade-offs and the evaluation of services
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 17-28
 1995 Ostrom, A.
Lacobucci, D.
59.
Long-term manufacturer-supplier relationships: do they pay off for supplier firms?
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 1-16
 1995 Kalwani, M.
Narayandas, N.
60.
The influence of co-worker feedback on salespeople (Vertriebsabteilung, Feedback, menschliche Leistungsfähigkeit , Mitarbeiterinformation, Sales Management)
Journal of Marketing
1994 : OCT, VOL. 58:4, p. 82-94
 1994 Kohli, A. K.
Jaworski, B. J.
61.
EDLP, hi-lo, and margin arithmetic
Journal of Marketing
1994 : OCT, VOL. 58:4, p. 16-27
 1994 Hoch, S. J.
Dreze, X.
Purk, M. E.
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