haku: @journal_id 794 / yhteensä: 218
viitteet: 52-61 / 218
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 otsikkovuositekijä
52.
Framing Effects in Risk Perceptions of AIDS
Marketing Letters
2001 : VOL. 12:2, p. 145-156
 2001 Raghubir, P.
Menon, G.
53.
Does Greater Amount of Information Always Bolster Attitudinal Resistance?
Marketing Letters
2001 : VOL. 12:2, p. 131-144
 2001 Muthukrishnan, A. V.
Pham, M. T.
Mungale, A.
54.
Cumulative Discrete Choice
Marketing Letters
2001 : VOL. 12:2, p. 119-130
 2001 Gilboa, I.
Pazgal, A.
55.
Experts and amateurs: the role of experience in Internet auctions
Marketing Letters
2000 : NOV, VOL. 11:4, p. 363-374
 2000 Wilcox, R.
56.
Survey accuracy as a function of usage rate
Marketing Letters
2000 : NOV, VOL. 11:4, p. 335-348
 2000 Hu, M.
Toh, R.
Lee, E.
57.
Exploratory analysis using parallel coordinate systems: data visualization in N-dimensions
Marketing Letters
2000 : NOV, VOL. 11:4, p. 323-334
 2000 Klemz, B.
Dunne, P.
58.
On the origin and distinctness of skepticism toward advertising
Marketing Letters
2000 : NOV, VOL. 11:4, p. 311-322
 2000 Obermiller, C.
Spangenberg, E.
59.
Reference points used in quality and value judgments
Marketing Letters
2000 : NOV, VOL. 11:4, p. 299-310
 2000 Kirmani, A.
Baumgartner, H.
60.
Recurrent marketing decisions: decision complexity, decision focus, and firm performance
Marketing Letters
2000 : NOV, VOL. 11:4, p. 283-298
 2000 Ross, W.
Moore, M.
Staelin, R.
61.
Nutrition ad claims and disclosures: Interaction and mediation effects for consumer evaluations of the brand and the ad
Marketing Letters
2000 : AUG, VOL. 11:3, p.235-247
 2000 Burton, S.
Andrews, J. C.
Netemeyer, R. G.
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