haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 521-530 / 556
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521.
Psychographics of radio and television audiences.
Journal of Advertising Research
1979 : APR, VOL. 19:2, p. 53-56
 1979 Teel, J. E.
Bearden, W. O.
Durand, R. M.
522.
Evaluating advertising by path analysis.
Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 29-35
 1979 Johansson, J. K.
Redinger, R.
523.
Another look at subliminal perception.
Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 55-57
 1979 Saegert, J.
524.
How many ad exposures is a sales call worth?
Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 17-21
 1979 Swinyard, W. R.
525.
Increased efficiency for bank advertising.
Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 37-40
 1979 Sampson, D. E.
Diina, A. N.
526.
Does TV advertising affect children?
Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 49-53
 1979 Rossiter, J. R.
527.
Les etudes de concepts: reflexions methodologiques.
Revue Francaise du Marketing
1979 : JAN-MAR, 76, p. 75-82
 1979 Bessis, P.
Klaperman, M.
528.
Consumer behaviour and optimal advertising.
Journal of the Operational Research Society
1979 : MAR, VOL. 30:3, p. 237-243
 1979 Naslund, B.
529.
Advertising attitudes in West Germany and the U.S. : an analysis over age and time.
Journal of International Business Studies
1978 : WINTER, VOL. 9:3, p. 27-38
 1978 Anderson, R. D.
Engledow, J. L.
Becker, H.
530.
In defense of setting budgets for advertising as a percent of sales.
Journal of Advertising Research
1978 : DEC, VOL. 18:6, p. 49-51
 1978 Tull, D. S.
Barnes, J. H.
Seymour, D. T.
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